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SEO Software: Pros and Cons

One of the popular trends in a nowadays SEO is a tendency to try to not using automated SEO solutions. It is even said that using automated software can harm your SEO stats. On the other side of the coin, search engine optimization is one of those fields where the amount of dull routine work is really large. Doing all of it by hand is much more difficult and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to find which tasks can be performed by hand indeed, and which ones are better to do automatically.

1) Content creation. There are a lot of applications that supply automatic synonymizing of any text. There are products that even claim to create human-readable texts created totally automatically. Obviously, until machines will start to comprehend the sense of a text, they won’t be able to provide a more or less natural looking automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, instead of throwing those money into some “advanced” tool that does this automatically.
2) Gaining backlinks. This is the second crucial SEO task, though someone could name it the first. A quality link building requires you to overview many of potential link partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rating at the same time. This task can be made automatic a bit, since you don’t have to discover appropriate linking websites manually. However, the final decision still is up to you. It is you who should investigate the quality of websites and evaluate their relevance to your website. Finding link partners is merely 10% of a job. The rest is done manually.
3) Monitoring search engine positions. Basically, you use this to monitor your efforts – whether you’re doing ok, or your activity doesn’t hit the target. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need such a large depth. If your website isn’t located within the first 20-30 results – nobody sees it anyway. So in a SEO sphere it is better to restrict web position checks with first 40-50 results. However, if there is a significant number of keywords to monitor, the process may still use up a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position checker you can save tons of hours comparing to what you would spend if did that yourself. However, you should prefer search engine friendly applications, to avoid potential worries with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your industry is another task that is automated with minimum efforts. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are a lot of methods of finding quality keywords and many of them can be dug through automatically.

All in all, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.