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I admit. Prior to hearing about SEO tools and Web promotion trade, I thought Google was perfect. I Used Google to look for anything from human beings, to photography, to current events to weird things and purblindly trusted the search outcomes. Then I heard about SEO tools and an entire field specializing in site optimization, and my attitudes were never the same. But even before my discovery, having done a bit of philosophical analysis, I got a feeling that search engines, Google included, know far from all, and reveal to the users a tiny portion of what they know.

My Google travails soon convinced me that Flikr is a higher quality image data bank, that with the help of social bookmarking tools I can access great news stories without having to rummage through Google SERPs (rummaging seems more appropriate than Google search), and people search is better administered by Facebook. It seems that every time I look for strange objects on Google, the results are often messy, to put it mildly. Try searching for SEO tools and other SEO relevant topics on Google and you are almost ready to lose your self-control. I mean, tell me, what’s the relationship between SEO apps and career websites or Web casinos? Gladly, in my distress.

So when news of free link building software and the entire industry built around it invaded my modest worldview, my qualms about webpages popping up on first page of Google increased manifold. Do they merit to show up on there and who is to blame, Google or webmasters using SEO programs. The moral dilemma is vast. Do I stop using my SEO google rank checker or do I quit using Google instead? I resolved that I can’t turn away from Google just yet. At least not till the decent rival enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep using my SEO software.

Truth is that SEO tools is the reason why guys like myself get some visibility on the Internet. Sophisticated as they are, search engine web crawlers are not likely to find some little person and rank his site well. In this regard, I still am a firm admirer of SEO tools and organic search. If it was all about the money, the Fortune giants would squish me before I knew it. And there are hundreds of corporations on the Fortune list! But here is something else that annoys me and other backlinks checker users, I am confident. There are guys who purchase SEO tools and use them to sell beddingon online education sites and the like. What we are given is junk that not only takes over the web but is also well positioned by search engines.

What is the user reaction to this? People search for SEO software reviews and will instead find irrelevant search findings. They get disenchanted. So much for the “Internet fairness”. Does this indicate that SEO application and service field is bad? I don’t think so.

The abusers of SEO applications need to stop polluting the Internet but it’s like ordering hackers to stop hacking. The bad side about it is that black hat SEOs are overusing the chance to be seen on the Web that is given to the average person like myself. For now people just have to tolerate them. We can only wish that Google will put more emphasis on catching the schemers abusing SEO tools, and if Google doesn’t, the new Google will.